The 7 Deadly Sins of Air Travel

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by Steve Holt on June 7, 2013

I have done a fair bit of traveling lately and I have at least a half dozen more trips to come before the year is out. So being the informative and ‘sharing’ kind of guy that I am, I thought I would take a few moments to share with you the bone-headed things that I [...]

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Facebook Advertising: It’s Easier Than You Think

by Steve Holt May 29, 2013
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If you have used Facebook to engage with your customers for any length of time, then you have probably hit a wall at some point.  I hear this all the time from my customers: “I have been doing what I have always done, but it just seems like I have hit a wall with the [...]

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Big Footprint, Small Footprint

by Steve Holt May 20, 2013
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For the past 5 years we have recycled at my house.  I bought some of those big plastic tubs at Walmart and we began to collect the standard stuff… cardboard, glass, cans, plastic, and paper.  Honestly, I didn’t do this out of an overwhelming concern for the environment.  I mean, I don’t like wasting anything [...]

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How Technology Can Make You A Better Leader

by Steve Holt April 25, 2013
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Today I spoke to a group of dynamic leaders who are learning how to be even better leaders.  I shared with them some leadership traits that make a good leader, and some technology tools that can help them enhance that trait.  Every leader has their own personal style, so hopefully one of these tools will [...]

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The Rear View Mirror Is Smaller… For A Reason

by Steve Holt April 8, 2013
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When my wife and I bought our first minivan about 5 years ago we discovered an interesting feature. I won’t talk about how hurt our feelings were that we had to buy a minivan in the first place… that’s another post for another day. But I will tell you that it was a welcome feature [...]

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It’s Time To Give Back

by Steve Holt March 23, 2013
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I have been humbled.  There have been numerous times in the past several weeks that I have been taken down a notch when presented with the good works that others are doing.  My father calls it ‘gettin too big for your britches’.  I call it laziness and arrogance.  Just when I think I am doing [...]

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How Not To Screw Up At Work

by Steve Holt March 12, 2013
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Looking back over the jobs that I have had ever since I started working, I can see some valuable lessons learned. I learned some things from some very wise people, and I learned alot of things the hard way, because I was hard-headed. So I was asked the other day by some college students what [...]

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Small Talk: The New Sales Pitch

by Steve Holt February 21, 2013
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Selling is not easy. Every successful salesman has their own formula, their own secret. And certain things work for some, and not for others. I have a good friend named Michael Angelo Caruso who is an established expert on selling, and he has trained thousands of people over the years on the art of selling. [...]

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5 Ways To Manage Your Business On Social Media

by Steve Holt February 15, 2013
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So you jumped into social media with various networks, and you are overwhelmed.  Am I right?  You were pretty excited in the beginning but now that the firehose that is social media is hitting you in the face, you need some way to save you from drowning. Here are 5 ways that you can get [...]

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5 Reasons They Aren’t Liking Your Facebook Page

by Steve Holt February 4, 2013
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You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down.  It’s happened to me.  It’s happened to everyone.  These are strategic decisions [...]

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Using Your Smartphone For Business

by Steve Holt January 28, 2013
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For better or worse, my smartphone is an extension of just about every aspect of my life, including my business. It’s my camera, my communications lifeline, my calendar, and my organizational tool. And I am sure many of you would say the same thing. So I wanted to share with you how I use my [...]

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Surprise them

by Steve Holt January 14, 2013
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One of my favorite snacks as a kid was Cracker Jacks. The reason was simple…. there was a prize inside. Same deal with cereal boxes. My brother and I would pick the ones that had a prize inside because, well, we just couldn’t get enough of secret decoder rings and fake tattoo stickers. Toys in [...]

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Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
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So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach [...]

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Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

by Steve Holt December 14, 2012
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I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6.  We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think [...]

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The Grass Is Greener Where You Water It

by Steve Holt December 3, 2012
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A few months ago I was helping one of my clients with their marketing outreach.  We talked a great deal about their social media outreach and where it fit in their overall marketing plan.  We had spent a great deal of time over the past year revamping and updating their look on all their social [...]

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Five Guys Marketing

by Steve Holt November 21, 2012
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There is an ongoing debate between me and some of my family and friends.  I am convinced that Five Guys makes the best burger, like ever.  Others are convinced that you can get a better burger at In-N-Out, or at a restaurant.  Sorry guys, but I have had those other burgers, and you just can’t [...]

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Let Them See Your Passion

by Steve Holt November 14, 2012
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I recently attended a choir concert of one of my kids. It was a pretty big affair, with a choir of about 200, and the choir conductor was an African American gentleman in black tie and tails who appeared to be soft-spoken and genteel. Until the music started. The first song out of the gate [...]

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The Better Angels of Our Nature

by Steve Holt November 7, 2012
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The upcoming movie about Abraham Lincoln has caused me to think about the things he said and did that made him one of the greatest, if not the greatest, presidents in history. At Lincoln’s Inaugural Address in 1861, with the drums of war beating stronger by the day, he closed his address pleading for everyone to listen [...]

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How To Get 100% Of Your Facebook Fans To See Your Posts

by Steve Holt October 31, 2012
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It is still surprising to me how many folks don’t know that Facebook does not show your page posts to 100% of your fans. I can see mouths dropping all over the place. Yes, it’s true. On average, Facebook only shows your posts to about 16-20% of your fans. How does it determine who sees [...]

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The Community Net

by Steve Holt October 22, 2012
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(larger image below) I am involved in my community. What that means is that I participate in and associate myself with numerous organizations in my community that do different things. I am a member of business organizations, a civic club, and a church. I have coached ball teams. I have taught at the local college. [...]

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