business

Surprise them

by Steve Holt January 14, 2013
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One of my favorite snacks as a kid was Cracker Jacks. The reason was simple…. there was a prize inside. Same deal with cereal boxes. My brother and I would pick the ones that had a prize inside because, well, we just couldn’t get enough of secret decoder rings and fake tattoo stickers. Toys in […]

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Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
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So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

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Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

by Steve Holt December 14, 2012
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I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6.  We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think […]

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Five Guys Marketing

by Steve Holt November 21, 2012
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There is an ongoing debate between me and some of my family and friends.  I am convinced that Five Guys makes the best burger, like ever.  Others are convinced that you can get a better burger at In-N-Out, or at a restaurant.  Sorry guys, but I have had those other burgers, and you just can’t […]

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Let Them See Your Passion

by Steve Holt November 14, 2012
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I recently attended a choir concert of one of my kids. It was a pretty big affair, with a choir of about 200, and the choir conductor was an African American gentleman in black tie and tails who appeared to be soft-spoken and genteel. Until the music started. The first song out of the gate […]

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The Better Angels of Our Nature

by Steve Holt November 7, 2012
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The upcoming movie about Abraham Lincoln has caused me to think about the things he said and did that made him one of the greatest, if not the greatest, presidents in history. At Lincoln’s Inaugural Address in 1861, with the drums of war beating stronger by the day, he closed his address pleading for everyone to listen […]

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The Butcher, The Baker, & The Milkman

by Steve Holt October 11, 2012
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Once upon a time, Bob and Susan went to Vegas.  Now, they didn’t go together but they met each other there.  And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours.  Now, even with my small wisdom about relationships and marriage (and I emphasize […]

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Generation C: The Future Of Your Business

by Steve Holt October 5, 2012
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I am a member of Generation X. Every time I say that it kinda feels cool, like I am a member of some underground rock band, right? Gen Xers are those who saw the birth of the personal computer generation and video games. Now, you have probably heard of Generation Y, which is a group […]

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The Power of Connection

by Steve Holt September 21, 2012
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$42.18. That was the price of the meal that we shared, but that was a small price to pay for what I actually got. We’ve all been there.  The business dinner that you really don’t want to go to but you feel obligated to go to it, or maybe even required to go.  The forced […]

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It Takes A Village… To Blog

by Steve Holt September 1, 2012
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I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

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5 Steps To Create Your Social Media Plan

by Steve Holt August 22, 2012
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I recently wrote a post about the importance of planning. I have always been a ‘planner’ and so I see the value in creating a plan that can guide you and keep you focused. So now I want to give you the 5 steps you can follow to create your own social media plan that […]

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10 Ideas For Using Video To Promote Your Business

by Steve Holt August 14, 2012
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My last blog of 2011 was about the #1 thing that you need to do for 2012. You can read it here, but I wrote that you need to be doing video. And lots of it. And of course you took my blog to heart and you’ve been doing lots of video, right? Oh, ok. […]

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It’s Time For Ice Cream, So Where Do We Go?

by Steve Holt August 7, 2012
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So you are sitting in the restaurant wrapping up a great meal with your friends and you are talking about where to go next. Maybe some ice cream would be nice. Or maybe a coffee shop. Or maybe some live music in a bar that is close-by. But you don’t know where to go or […]

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What 80s Music Taught Me About Business

by Steve Holt July 29, 2012
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I had the distinct privilege of going on a trip recently in a vehicle that had SiriusXM radio. I have never ponied up the monthly fee to have it myself, so this was a treat for me. And of course, the first station I went to was 80s on 8, where it stayed the entire […]

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Pinterest: Game Changer or Just Another Scrapbook?

by Steve Holt July 18, 2012
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What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

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The P-Word

by Steve Holt July 9, 2012
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Just about everybody hates it. The P-word. No, I am not talking about THAT P-word. This isn’t THAT kind of post! I am talking about ‘planning’. Yeah, I know you like to fly by the seat of your pants and ‘go with the flow’, right? Well, if I have any readers left after the first […]

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When They Venture Into Your World

by Steve Holt July 1, 2012
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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

by Steve Holt June 21, 2012
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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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My 7 Favorite Twitter Tools

by Steve Holt June 14, 2012
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In the spirit of full disclosure, I have a new book about Twitter coming out soon which is available for pre-sale in my online store, so forgive me if I trip over myself mentioning it to you. While piecing together the final chapters over the last couple of months, I have had the opportunity to […]

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18 Inches

by Steve Holt June 3, 2012
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My head told me one thing, and my heart told me another. It was that pivotal moment when you have to decide who will win… your head or your heart. We have all been there, and you can probably chime in with examples from both your personal life and your business. And I’ve made the […]

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