customers

Why Social Media Metrics Aren’t As Important As You Think

by Steve Holt October 31, 2013
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Social media metric tools are plentiful and getting better and better every day. I often recommend various types of tools so that my customers can keep track of their progress and effectiveness in their social media outreach. There are a bunch of free ones as well as some great professional tools that you have to […]

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Behind the Velvet Rope

by Steve Holt October 13, 2013
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You’ve seen those scenes in the movies where the characters are trying to get into the club, and the menacing looking bouncer is standing behind the velvet rope blocking their way, right?  Life is more interesting behind the velvet rope.  All the cool people are behind the velvet rope.  Everybody wants behind the velvet rope. […]

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The Butcher, The Baker, & The Milkman

by Steve Holt October 11, 2012
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Once upon a time, Bob and Susan went to Vegas.  Now, they didn’t go together but they met each other there.  And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours.  Now, even with my small wisdom about relationships and marriage (and I emphasize […]

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Generation C: The Future Of Your Business

by Steve Holt October 5, 2012
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I am a member of Generation X. Every time I say that it kinda feels cool, like I am a member of some underground rock band, right? Gen Xers are those who saw the birth of the personal computer generation and video games. Now, you have probably heard of Generation Y, which is a group […]

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The Power of Connection

by Steve Holt September 21, 2012
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$42.18. That was the price of the meal that we shared, but that was a small price to pay for what I actually got. We’ve all been there.  The business dinner that you really don’t want to go to but you feel obligated to go to it, or maybe even required to go.  The forced […]

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It Takes A Village… To Blog

by Steve Holt September 1, 2012
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I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

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When They Venture Into Your World

by Steve Holt July 1, 2012
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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Email In Not Dead

by Steve Holt April 24, 2012
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I love social media. I make lots of money from social media, so of course I would love it. And I can show you lots of ways to use social media to connect with your customers and build deeper relationships. But I still love one of the tried and true ways of marketing… email. I […]

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Secret Sauce: How To Get More Likes, Comments, & Shares

by Steve Holt December 3, 2011
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Facebook recently updated their “Facebook Insights” for Pages, which is a tool that gives you some ‘insight’ into who your fans are, what they are responding too, and how far your posts are reaching. They also rolled out a great tutorial on how to interpret your Facebook Insights, and you can find that here: http://www.learnpageinsights.com/ […]

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