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Social Media Relationship Thermometers

by Steve Holt December 1, 2015
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If you are a marketer, you spend a great deal of time trying to figure out how to connect to your target demographic.  It’s critical to make sure that your efforts to reach a certain age, gender, economic social status, etc, are present in the places where those folks hang out and go each day. […]

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Your Brand Is Dying: Here’s How To Save It

by Steve Holt September 25, 2013
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I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]

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Facebook Advertising: It’s Easier Than You Think

by Steve Holt May 29, 2013
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If you have used Facebook to engage with your customers for any length of time, then you have probably hit a wall at some point.  I hear this all the time from my customers: “I have been doing what I have always done, but it just seems like I have hit a wall with the […]

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5 Reasons They Aren’t Liking Your Facebook Page

by Steve Holt February 4, 2013
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You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down.  It’s happened to me.  It’s happened to everyone.  These are strategic decisions […]

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How To Get 100% Of Your Facebook Fans To See Your Posts

by Steve Holt October 31, 2012
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It is still surprising to me how many folks don’t know that Facebook does not show your page posts to 100% of your fans. I can see mouths dropping all over the place. Yes, it’s true. On average, Facebook only shows your posts to about 16-20% of your fans. How does it determine who sees […]

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Venturing Into Their World

by Steve Holt June 21, 2012
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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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SoLoMo: your new best friend

by Steve Holt May 23, 2012
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So when was the last time you used your phone to look up a good place to eat? How about the last time you used your phone to check prices on a product while you were standing in a store aisle? Or perhaps you checked on movie showtimes on your phone while sitting in the […]

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Facebook Timeline for Pages: The Silver Lining

by Steve Holt March 14, 2012
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When the Timeline for Pages rolled out last week in Facebook, my initial reaction was joy, followed very quickly by a feeling of depression after I started to discover numerous things that were missing or changed from the previous layout. After living with the new layout for a week, I am starting to soften a […]

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Do Mobile Check-Ins Really Matter?

by Steve Holt February 17, 2012
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I have heard this from many of my friends and colleagues… “So what’s the big deal about these check-in things? Seems like a waste of time to me.” I am a big proponent of the mobile check-in, so I often find myself on the defensive trying to convince folks that check-ins really do matter. So […]

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The Top 10 Things I Learned/Found In 2011

by Steve Holt January 7, 2012
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Seems like everyone is doing articles about what to look forward to in 2012, including me, so I decided to talk for just a few minutes about the best things I learned/found in 2011. I hope that you can find some goodies in this list that you didn’t know about, so that you can (of […]

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Secret Sauce: How To Get More Likes, Comments, & Shares

by Steve Holt December 3, 2011
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Facebook recently updated their “Facebook Insights” for Pages, which is a tool that gives you some ‘insight’ into who your fans are, what they are responding too, and how far your posts are reaching. They also rolled out a great tutorial on how to interpret your Facebook Insights, and you can find that here: http://www.learnpageinsights.com/ […]

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