marketing

The Most Powerful Tool You Aren’t Using

by Steve Holt December 8, 2014
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The other day I was in the checkout line at a local store and when I got to the cashier she began scanning my items and putting them into the bag. She never looked at me. She never said hello. She never smiled. In fact the only thing she ever said to me was “That […]

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My most popular post of all-time

by Steve Holt July 20, 2014
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I was interviewed a few weeks ago for an article by Marketwired.com about how a person can turn themselves into a ‘brand’. It’s quite an interesting subject and the young man who wrote the article did a good job on the topic. You can read it here in its entirety. A few days after the […]

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Your Brand Is Dying: Here’s How To Save It

by Steve Holt September 25, 2013
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I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]

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5 Ways To Promote Others

by Steve Holt July 21, 2013
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One of the things I am fond of telling my audiences during my keynotes is that when it comes to social media you need to follow the ’10-to-1′ rule.  That means for every 10 times that you talk about someone else, you get to talk about yourself once.  But that doesn’t just work in the […]

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Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
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So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

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The Grass Is Greener Where You Water It

by Steve Holt December 3, 2012
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A few months ago I was helping one of my clients with their marketing outreach.  We talked a great deal about their social media outreach and where it fit in their overall marketing plan.  We had spent a great deal of time over the past year revamping and updating their look on all their social […]

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Five Guys Marketing

by Steve Holt November 21, 2012
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There is an ongoing debate between me and some of my family and friends.  I am convinced that Five Guys makes the best burger, like ever.  Others are convinced that you can get a better burger at In-N-Out, or at a restaurant.  Sorry guys, but I have had those other burgers, and you just can’t […]

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Eating Salad With A Spoon

by Steve Holt September 27, 2012
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Around my house each of my family members has some odd eating habits. I am sure you can relate, right? Several of my kids could eat barbecue sauce on just about everything.  They love it. When my wife cooks peas, she loves to drink the pea juice afterward.  It turns my stomach just thinking about […]

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Social Media for Non-profits

by Steve Holt September 8, 2012
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I was recently asked by a personal friend of mine whose name begins with Rick Herron (@rick_herron) for some advice on using social media for non-profits, and it occurred to me that I have never written anything specifically for that industry. There are many folks out there who are doing fantastic work with non-profits and […]

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SoLoMo: your new best friend

by Steve Holt May 23, 2012
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So when was the last time you used your phone to look up a good place to eat? How about the last time you used your phone to check prices on a product while you were standing in a store aisle? Or perhaps you checked on movie showtimes on your phone while sitting in the […]

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Email In Not Dead

by Steve Holt April 24, 2012
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I love social media. I make lots of money from social media, so of course I would love it. And I can show you lots of ways to use social media to connect with your customers and build deeper relationships. But I still love one of the tried and true ways of marketing… email. I […]

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