small business

Big Footprint, Small Footprint

by Steve Holt May 20, 2013
Thumbnail image for Big Footprint, Small Footprint

For the past 5 years we have recycled at my house.  I bought some of those big plastic tubs at Walmart and we began to collect the standard stuff… cardboard, glass, cans, plastic, and paper.  Honestly, I didn’t do this out of an overwhelming concern for the environment.  I mean, I don’t like wasting anything […]

Read the full post here

How Technology Can Make You A Better Leader

by Steve Holt April 25, 2013
Thumbnail image for How Technology Can Make You A Better Leader

Today I spoke to a group of dynamic leaders who are learning how to be even better leaders.  I shared with them some leadership traits that make a good leader, and some technology tools that can help them enhance that trait.  Every leader has their own personal style, so hopefully one of these tools will […]

Read the full post here

The Rear View Mirror Is Smaller… For A Reason

by Steve Holt April 8, 2013
Thumbnail image for The Rear View Mirror Is Smaller… For A Reason

When my wife and I bought our first minivan about 5 years ago we discovered an interesting feature. I won’t talk about how hurt our feelings were that we had to buy a minivan in the first place… that’s another post for another day. But I will tell you that it was a welcome feature […]

Read the full post here

Small Talk: The New Sales Pitch

by Steve Holt February 21, 2013
Thumbnail image for Small Talk: The New Sales Pitch

Selling is not easy. Every successful salesman has their own formula, their own secret. And certain things work for some, and not for others. I have a good friend named Michael Angelo Caruso who is an established expert on selling, and he has trained thousands of people over the years on the art of selling. […]

Read the full post here

Using Your Smartphone For Business

by Steve Holt January 28, 2013
Thumbnail image for Using Your Smartphone For Business

For better or worse, my smartphone is an extension of just about every aspect of my life, including my business. It’s my camera, my communications lifeline, my calendar, and my organizational tool. And I am sure many of you would say the same thing. So I wanted to share with you how I use my […]

Read the full post here

Surprise them

by Steve Holt January 14, 2013
Thumbnail image for Surprise them

One of my favorite snacks as a kid was Cracker Jacks. The reason was simple…. there was a prize inside. Same deal with cereal boxes. My brother and I would pick the ones that had a prize inside because, well, we just couldn’t get enough of secret decoder rings and fake tattoo stickers. Toys in […]

Read the full post here

Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
Thumbnail image for Your 2013 Gameplan… 4 steps to success

So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

Read the full post here

Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

by Steve Holt December 14, 2012
Thumbnail image for Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6.  We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think […]

Read the full post here

The Grass Is Greener Where You Water It

by Steve Holt December 3, 2012
Thumbnail image for The Grass Is Greener Where You Water It

A few months ago I was helping one of my clients with their marketing outreach.  We talked a great deal about their social media outreach and where it fit in their overall marketing plan.  We had spent a great deal of time over the past year revamping and updating their look on all their social […]

Read the full post here

Five Guys Marketing

by Steve Holt November 21, 2012
Thumbnail image for Five Guys Marketing

There is an ongoing debate between me and some of my family and friends.  I am convinced that Five Guys makes the best burger, like ever.  Others are convinced that you can get a better burger at In-N-Out, or at a restaurant.  Sorry guys, but I have had those other burgers, and you just can’t […]

Read the full post here

Let Them See Your Passion

by Steve Holt November 14, 2012
Thumbnail image for Let Them See Your Passion

I recently attended a choir concert of one of my kids. It was a pretty big affair, with a choir of about 200, and the choir conductor was an African American gentleman in black tie and tails who appeared to be soft-spoken and genteel. Until the music started. The first song out of the gate […]

Read the full post here

The Butcher, The Baker, & The Milkman

by Steve Holt October 11, 2012
Thumbnail image for The Butcher, The Baker, & The Milkman

Once upon a time, Bob and Susan went to Vegas.  Now, they didn’t go together but they met each other there.  And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours.  Now, even with my small wisdom about relationships and marriage (and I emphasize […]

Read the full post here

Generation C: The Future Of Your Business

by Steve Holt October 5, 2012
Thumbnail image for Generation C: The Future Of Your Business

I am a member of Generation X. Every time I say that it kinda feels cool, like I am a member of some underground rock band, right? Gen Xers are those who saw the birth of the personal computer generation and video games. Now, you have probably heard of Generation Y, which is a group […]

Read the full post here

Eating Salad With A Spoon

by Steve Holt September 27, 2012
Thumbnail image for Eating Salad With A Spoon

Around my house each of my family members has some odd eating habits. I am sure you can relate, right? Several of my kids could eat barbecue sauce on just about everything.  They love it. When my wife cooks peas, she loves to drink the pea juice afterward.  It turns my stomach just thinking about […]

Read the full post here

The Power of Connection

by Steve Holt September 21, 2012
Thumbnail image for The Power of Connection

$42.18. That was the price of the meal that we shared, but that was a small price to pay for what I actually got. We’ve all been there.  The business dinner that you really don’t want to go to but you feel obligated to go to it, or maybe even required to go.  The forced […]

Read the full post here

Social Media for Non-profits

by Steve Holt September 8, 2012
people

I was recently asked by a personal friend of mine whose name begins with Rick Herron (@rick_herron) for some advice on using social media for non-profits, and it occurred to me that I have never written anything specifically for that industry. There are many folks out there who are doing fantastic work with non-profits and […]

Read the full post here

It Takes A Village… To Blog

by Steve Holt September 1, 2012
Thumbnail image for It Takes A Village… To Blog

I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

Read the full post here

5 Steps To Create Your Social Media Plan

by Steve Holt August 22, 2012
Thumbnail image for 5 Steps To Create Your Social Media Plan

I recently wrote a post about the importance of planning. I have always been a ‘planner’ and so I see the value in creating a plan that can guide you and keep you focused. So now I want to give you the 5 steps you can follow to create your own social media plan that […]

Read the full post here

10 Ideas For Using Video To Promote Your Business

by Steve Holt August 14, 2012
Thumbnail image for 10 Ideas For Using Video To Promote Your Business

My last blog of 2011 was about the #1 thing that you need to do for 2012. You can read it here, but I wrote that you need to be doing video. And lots of it. And of course you took my blog to heart and you’ve been doing lots of video, right? Oh, ok. […]

Read the full post here

It’s Time For Ice Cream, So Where Do We Go?

by Steve Holt August 7, 2012
Thumbnail image for It’s Time For Ice Cream, So Where Do We Go?

So you are sitting in the restaurant wrapping up a great meal with your friends and you are talking about where to go next. Maybe some ice cream would be nice. Or maybe a coffee shop. Or maybe some live music in a bar that is close-by. But you don’t know where to go or […]

Read the full post here