Social Media

Why Social Media Metrics Aren’t As Important As You Think

by Steve Holt October 31, 2013
Thumbnail image for Why Social Media Metrics Aren’t As Important As You Think

Social media metric tools are plentiful and getting better and better every day. I often recommend various types of tools so that my customers can keep track of their progress and effectiveness in their social media outreach. There are a bunch of free ones as well as some great professional tools that you have to […]

Read the full post here

My Dog Eats Underwear

by Steve Holt October 23, 2013
Thumbnail image for My Dog Eats Underwear

My dog eats lots of stuff. Everything in fact. If it is left within his reach, he will eat it. Outside he will eat the branches and pine cones from the trees. He eats the doggy pillows we give him to lay on. Anything that drops on the kitchen floor is gone too, if he […]

Read the full post here

Make More Money by Having Fun

by Steve Holt August 10, 2013
Thumbnail image for Make More Money by Having Fun

She said “I tried what you said about having fun.  So I started to post fun questions and silly pictures, and it worked.  Suddenly people started talking to me and paying attention to what I was saying.  I am engaging with my customers like I never have before!” It’s comments like this from my customers […]

Read the full post here

Small Talk: The New Sales Pitch

by Steve Holt February 21, 2013
Thumbnail image for Small Talk: The New Sales Pitch

Selling is not easy. Every successful salesman has their own formula, their own secret. And certain things work for some, and not for others. I have a good friend named Michael Angelo Caruso who is an established expert on selling, and he has trained thousands of people over the years on the art of selling. […]

Read the full post here

5 Ways To Manage Your Business On Social Media

by Steve Holt February 15, 2013
Thumbnail image for 5 Ways To Manage Your Business On Social Media

So you jumped into social media with various networks, and you are overwhelmed.  Am I right?  You were pretty excited in the beginning but now that the firehose that is social media is hitting you in the face, you need some way to save you from drowning. Here are 5 ways that you can get […]

Read the full post here

5 Reasons They Aren’t Liking Your Facebook Page

by Steve Holt February 4, 2013
Thumbnail image for 5 Reasons They Aren’t Liking Your Facebook Page

You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down.  It’s happened to me.  It’s happened to everyone.  These are strategic decisions […]

Read the full post here

Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
Thumbnail image for Your 2013 Gameplan… 4 steps to success

So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

Read the full post here

Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

by Steve Holt December 14, 2012
Thumbnail image for Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6.  We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think […]

Read the full post here

The Grass Is Greener Where You Water It

by Steve Holt December 3, 2012
Thumbnail image for The Grass Is Greener Where You Water It

A few months ago I was helping one of my clients with their marketing outreach.  We talked a great deal about their social media outreach and where it fit in their overall marketing plan.  We had spent a great deal of time over the past year revamping and updating their look on all their social […]

Read the full post here

How To Get 100% Of Your Facebook Fans To See Your Posts

by Steve Holt October 31, 2012
Thumbnail image for How To Get 100% Of Your Facebook Fans To See Your Posts

It is still surprising to me how many folks don’t know that Facebook does not show your page posts to 100% of your fans. I can see mouths dropping all over the place. Yes, it’s true. On average, Facebook only shows your posts to about 16-20% of your fans. How does it determine who sees […]

Read the full post here

The Butcher, The Baker, & The Milkman

by Steve Holt October 11, 2012
Thumbnail image for The Butcher, The Baker, & The Milkman

Once upon a time, Bob and Susan went to Vegas.  Now, they didn’t go together but they met each other there.  And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours.  Now, even with my small wisdom about relationships and marriage (and I emphasize […]

Read the full post here

7 Twitter Search Tricks

by Steve Holt September 15, 2012
Thumbnail image for 7 Twitter Search Tricks

In case you haven’t heard, Twitter is the greatest business development tool in history. Says who?  Says me. Back in June I posted an article about my 7 favorite Twitter tools, which turned out to be a pretty popular post. And I also wrote an eBook about Twitter, in case you are interested in things […]

Read the full post here

Social Media for Non-profits

by Steve Holt September 8, 2012
people

I was recently asked by a personal friend of mine whose name begins with Rick Herron (@rick_herron) for some advice on using social media for non-profits, and it occurred to me that I have never written anything specifically for that industry. There are many folks out there who are doing fantastic work with non-profits and […]

Read the full post here

It Takes A Village… To Blog

by Steve Holt September 1, 2012
Thumbnail image for It Takes A Village… To Blog

I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

Read the full post here

5 Steps To Create Your Social Media Plan

by Steve Holt August 22, 2012
Thumbnail image for 5 Steps To Create Your Social Media Plan

I recently wrote a post about the importance of planning. I have always been a ‘planner’ and so I see the value in creating a plan that can guide you and keep you focused. So now I want to give you the 5 steps you can follow to create your own social media plan that […]

Read the full post here

Pinterest: Game Changer or Just Another Scrapbook?

by Steve Holt July 18, 2012
Thumbnail image for Pinterest: Game Changer or Just Another Scrapbook?

What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

Read the full post here

When They Venture Into Your World

by Steve Holt July 1, 2012
Thumbnail image for When They Venture Into Your World

Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

Read the full post here

Venturing Into Their World

by Steve Holt June 21, 2012
Thumbnail image for Venturing Into Their World

Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

Read the full post here

My 7 Favorite Twitter Tools

by Steve Holt June 14, 2012
Thumbnail image for My 7 Favorite Twitter Tools

In the spirit of full disclosure, I have a new book about Twitter coming out soon which is available for pre-sale in my online store, so forgive me if I trip over myself mentioning it to you. While piecing together the final chapters over the last couple of months, I have had the opportunity to […]

Read the full post here

18 Inches

by Steve Holt June 3, 2012
Thumbnail image for 18 Inches

My head told me one thing, and my heart told me another. It was that pivotal moment when you have to decide who will win… your head or your heart. We have all been there, and you can probably chime in with examples from both your personal life and your business. And I’ve made the […]

Read the full post here