Social Media

Pinterest: Game Changer or Just Another Scrapbook?

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What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

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When They Venture Into Your World

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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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My 7 Favorite Twitter Tools

In the spirit of full disclosure, I have a new book about Twitter coming out soon which is available for pre-sale in my online store, so forgive me if I trip over myself mentioning it to you. While piecing together the final chapters over the last couple of months, I have had the opportunity to […]

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18 Inches

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My head told me one thing, and my heart told me another. It was that pivotal moment when you have to decide who will win… your head or your heart. We have all been there, and you can probably chime in with examples from both your personal life and your business. And I’ve made the […]

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SoLoMo: your new best friend

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So when was the last time you used your phone to look up a good place to eat? How about the last time you used your phone to check prices on a product while you were standing in a store aisle? Or perhaps you checked on movie showtimes on your phone while sitting in the […]

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The Google Gameplan: Getting Found On the Internet

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Warning. This post is going to talk about a product that I have for sale, so you might see my comments as self-serving. I get so many questions about this topic that I decided to write a book about it. The question is how to get found by Google on the Internet. And the answer […]

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Automating the Internet: IfTTT

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I love sharing cool things when I find them. In fact, I have been accused of over-sharing from time to time because I am finding cool stuff more and more these days. And because of all this cool stuff that has come to fill my life the past couple of years, I am always on […]

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Facebook Timeline for Pages: The Silver Lining

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When the Timeline for Pages rolled out last week in Facebook, my initial reaction was joy, followed very quickly by a feeling of depression after I started to discover numerous things that were missing or changed from the previous layout. After living with the new layout for a week, I am starting to soften a […]

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Shhh…..My Secret List

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“Steve, how do you know all the stuff that you know?? It’s amazing!” I hear this all the time, and of course I am flattered when I hear that. Well, I have a little secret…. shhhh… don’t tell anyone. I’m not that smart. I just know where to go to learn from people alot smarter […]

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Do Mobile Check-Ins Really Matter?

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I have heard this from many of my friends and colleagues… “So what’s the big deal about these check-in things? Seems like a waste of time to me.” I am a big proponent of the mobile check-in, so I often find myself on the defensive trying to convince folks that check-ins really do matter. So […]

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Systemic Mediocrity

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Lukewarm food. Games that end in a tie. “Let’s just be friends.” You can probably think of a bunch of your own examples, but most people don’t like things that are ‘mediocre’. Things that are bland, boring, and un-exciting. That state of constant blandness, consistent incompetence, or middle-of-the-roadness could be labeled as ‘systemic mediocrity’. That’s […]

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The Top 10 Things I Learned/Found In 2011

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Seems like everyone is doing articles about what to look forward to in 2012, including me, so I decided to talk for just a few minutes about the best things I learned/found in 2011. I hope that you can find some goodies in this list that you didn’t know about, so that you can (of […]

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The #1 Thing You Need To Do In 2012

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So I have been reading alot about the things that I need to do in 2012, and of course, I just had to make my own list. But the good news is that there is only 1 thing on my list. So what is the 1 thing you need to do in 2012 to set […]

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Secret Sauce: How To Get More Likes, Comments, & Shares

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Facebook recently updated their “Facebook Insights” for Pages, which is a tool that gives you some ‘insight’ into who your fans are, what they are responding too, and how far your posts are reaching. They also rolled out a great tutorial on how to interpret your Facebook Insights, and you can find that here: http://www.learnpageinsights.com/ […]

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Social Media Guilt

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I read a fantastic article the other day by Stephen Chapman over at ZDNet entitled ‘Social burnout: I am officially sick and tired of chasing social platforms‘. I gotta be honest and say that I have almost reached that point. Actually, I might already be there. I live this stuff every day, so I know […]

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