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Social Media Relationship Thermometers

by Steve Holt August 1, 2016
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If you are a marketer, you spend a great deal of time trying to figure out how to connect to your target demographic.  It’s critical to make sure that your efforts to reach a certain age, gender, economic social status, etc, are present in the places where those folks hang out and go each day. […]

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Your Brand Is Dying: Here’s How To Save It

by Steve Holt September 25, 2013
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I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]

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Make More Money by Having Fun

by Steve Holt August 10, 2013
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She said “I tried what you said about having fun.  So I started to post fun questions and silly pictures, and it worked.  Suddenly people started talking to me and paying attention to what I was saying.  I am engaging with my customers like I never have before!” It’s comments like this from my customers […]

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Facebook Advertising: It’s Easier Than You Think

by Steve Holt May 29, 2013
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If you have used Facebook to engage with your customers for any length of time, then you have probably hit a wall at some point.  I hear this all the time from my customers: “I have been doing what I have always done, but it just seems like I have hit a wall with the […]

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5 Ways To Manage Your Business On Social Media

by Steve Holt February 15, 2013
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So you jumped into social media with various networks, and you are overwhelmed.  Am I right?  You were pretty excited in the beginning but now that the firehose that is social media is hitting you in the face, you need some way to save you from drowning. Here are 5 ways that you can get […]

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5 Reasons They Aren’t Liking Your Facebook Page

by Steve Holt February 4, 2013
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You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down.  It’s happened to me.  It’s happened to everyone.  These are strategic decisions […]

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How To Get 100% Of Your Facebook Fans To See Your Posts

by Steve Holt October 31, 2012
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It is still surprising to me how many folks don’t know that Facebook does not show your page posts to 100% of your fans. I can see mouths dropping all over the place. Yes, it’s true. On average, Facebook only shows your posts to about 16-20% of your fans. How does it determine who sees […]

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When They Venture Into Your World

by Steve Holt July 1, 2012
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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

by Steve Holt June 21, 2012
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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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Automating the Internet: IfTTT

by Steve Holt March 29, 2012
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I love sharing cool things when I find them. In fact, I have been accused of over-sharing from time to time because I am finding cool stuff more and more these days. And because of all this cool stuff that has come to fill my life the past couple of years, I am always on […]

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Facebook Timeline for Pages: The Silver Lining

by Steve Holt March 14, 2012
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When the Timeline for Pages rolled out last week in Facebook, my initial reaction was joy, followed very quickly by a feeling of depression after I started to discover numerous things that were missing or changed from the previous layout. After living with the new layout for a week, I am starting to soften a […]

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Shhh…..My Secret List

by Steve Holt March 5, 2012
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“Steve, how do you know all the stuff that you know?? It’s amazing!” I hear this all the time, and of course I am flattered when I hear that. Well, I have a little secret…. shhhh… don’t tell anyone. I’m not that smart. I just know where to go to learn from people alot smarter […]

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The Top 10 Things I Learned/Found In 2011

by Steve Holt January 7, 2012
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Seems like everyone is doing articles about what to look forward to in 2012, including me, so I decided to talk for just a few minutes about the best things I learned/found in 2011. I hope that you can find some goodies in this list that you didn’t know about, so that you can (of […]

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Secret Sauce: How To Get More Likes, Comments, & Shares

by Steve Holt December 3, 2011
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Facebook recently updated their “Facebook Insights” for Pages, which is a tool that gives you some ‘insight’ into who your fans are, what they are responding too, and how far your posts are reaching. They also rolled out a great tutorial on how to interpret your Facebook Insights, and you can find that here: http://www.learnpageinsights.com/ […]

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Facebook’s Google+ To-Do List

by Steve Holt August 6, 2011
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So all the tech writers in the world have been prognosticating about Google+… Google+ this, Google+ that, what it all means, which social networking site is toast, and on and on, ad nauseum. So of course, I am going to jump in and add to the noise. Let me say right up front that I […]

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Listen first

by Steve Holt July 17, 2011
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At a conference this past week I was fortunate to speak to lots of great people about their social media outreach. There are many well-intentioned organization/business owners out there who really do want to connect with their customers/constituents using social media, but they don’t know where to start. To me, that’s the easy part and […]

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More ‘you’, Less ‘me’

by Steve Holt July 9, 2011
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I say this all the time… ‘talk about others 10 times more than you talk about yourself’. And that is more true now than ever. I may have heard that from Chris Brogan or some other thought leader in the social media space, but it just makes good common sense regardless of who said it. […]

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My Customer Broke Up With Me… and it’s Facebook’s Fault

by Steve Holt March 9, 2011
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It hurts, doesn’t it? You can pretend that you’re fine with it, but I can see through that facade to the hurt inside. When you lose a customer, it just sucks. You take it personally, even if they say it isn’t. Take this conversation into the realm of social media and it’s even more personal. […]

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My Boss Is An Idiot, So Now What Do I Do?

by Steve Holt January 16, 2011
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Leadership flows downhill.  Well, that’s how it is supposed to be.  Yes, there are instances when the boss is an idiot and the real leaders are somewhere below in the hierarchical tree.  But that is the point of this post in talking about social media strategy. Whether the organization is big or small, if the […]

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Would Jesus be on Facebook?

by Steve Holt January 11, 2011
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I have thought about this often.  For many years I have discussed and listened to the novel idea about whether Jesus would be a democrat or republican in today’s society, and as you can imagine it stirs passion among many.  So I thought, why not place Jesus under the glaring white hot light of that […]

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