Foursquare

When They Venture Into Your World

by Steve Holt July 1, 2012
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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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SoLoMo: your new best friend

by Steve Holt May 23, 2012
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So when was the last time you used your phone to look up a good place to eat? How about the last time you used your phone to check prices on a product while you were standing in a store aisle? Or perhaps you checked on movie showtimes on your phone while sitting in the […]

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Foursquare Ideas For Your Business

by Steve Holt February 28, 2012
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I talk quite a bit about location-based services, especially Foursquare. I have been using Foursquare on a personal basis for over 15 months now and I am an avid user and proponent of the check-in in general. I also regularly consult businesses on using Foursquare to engage customers, so I thought I would share my […]

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Do Mobile Check-Ins Really Matter?

by Steve Holt February 17, 2012
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I have heard this from many of my friends and colleagues… “So what’s the big deal about these check-in things? Seems like a waste of time to me.” I am a big proponent of the mobile check-in, so I often find myself on the defensive trying to convince folks that check-ins really do matter. So […]

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Listen first

by Steve Holt July 17, 2011
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At a conference this past week I was fortunate to speak to lots of great people about their social media outreach. There are many well-intentioned organization/business owners out there who really do want to connect with their customers/constituents using social media, but they don’t know where to start. To me, that’s the easy part and […]

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The 10 things you need to be doing on Foursquare right now.

by Steve Holt May 25, 2011
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Ok, so you have come over to my way of thinking about Foursquare and you are ready to jump in with both feet. So now what do you do? Read on… 1. First of all, you need to be a Foursquare user. You don’t need to be trying to do anything with your business in […]

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Yes, Mayorships really do matter

by Steve Holt May 19, 2011
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I love introducing people to services like Foursquare. Explaining the badges, mayorships, check-ins, and so forth is pretty fun, and it usually gets lots of laughs and some strange stares from folks who don’t really understand. Invariably someone will say to me, “I don’t get it. What is the big deal about mayorships? That sounds […]

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A Social Media House of Cards: Starbucks & Foursquare Get It Wrong Again

by Steve Holt March 15, 2011
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Article first published as A Social Media House Of Cards: Starbucks & Foursquare Get It Wrong Again on Technorati. It was awkward. The looks that we gave each other across the counter didn’t have to happen, but they did. I was eager to participate in the Starbucks/Foursquare promotion but the poor barista had no idea […]

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The 4 Things That Bug Me About Foursquare Users

by Steve Holt March 1, 2011
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You ain’t being fair on Foursquare, are you? So I have been using Foursquare for quite some time, and I must admit, I still love it. I know that constantly ‘checking in’ can get old for some people, but I know that bigger things are coming to Foursquare, so hanging in there right now is […]

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My Foursquare Christmas Wishlist

by Steve Holt December 9, 2010
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I love Foursquare. I love the friendly competition. I love reading the tips at locations that I check into so I can discover things that perhaps I didn’t know about that place. I am proud to be mayor of so many places.  And I love the badges, of course! But there is also another side […]

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Facebook Deals aims ‘squarely’ at Foursquare

by Steve Holt November 9, 2010
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Article first published as Facebook Deals aims ‘squarely’ at Foursquare on Technorati. Like 2 cagey boxers, going around and around, eye-ing each other for the right moment to pounce… such is Facebook Places and Foursquare. If you aren’t familiar with Foursquare, just Google it and you’ll find out all you ever wanted to know. The […]

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