Social Media

Use Twitter Like A Boss

by Steve Holt November 27, 2016
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It was July 2nd, 2007.  That was that day I joined Twitter and my life changed.  Well, perhaps I am over-exaggerating because it wasn’t that dramatic.  But looking back I can see now what a game-changer Twitter would be.  I still believe that Twitter is the best business-building tool ever created, if you are willing […]

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10 Things You Never Knew About Instagram

by Steve Holt May 9, 2016
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Instagram was purchased by Facebook in April 2012 for 1 billion dollars, and there was a good reason for that.  Facebook saw what was happening.  Instagram has become one of the most dominant forces in the world of social media, and for good reason.  It’s simple to use.  What it does, it does well.  And it […]

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In over your head… social media overload

by Steve Holt July 11, 2015
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I get it, it’s exciting.  The day you discovered that you could actually sign up for free social media accounts and find customers, you were all-in.  You signed up for everything… a Facebook page, a Twitter account, a YouTube account, a Pinterest page, and an Instagram account.  It went well at first because it was […]

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Why Social Media Metrics Aren’t As Important As You Think

by Steve Holt October 31, 2013
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Social media metric tools are plentiful and getting better and better every day. I often recommend various types of tools so that my customers can keep track of their progress and effectiveness in their social media outreach. There are a bunch of free ones as well as some great professional tools that you have to […]

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My Dog Eats Underwear

by Steve Holt October 23, 2013
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My dog eats lots of stuff. Everything in fact. If it is left within his reach, he will eat it. Outside he will eat the branches and pine cones from the trees. He eats the doggy pillows we give him to lay on. Anything that drops on the kitchen floor is gone too, if he […]

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Make More Money by Having Fun

by Steve Holt August 10, 2013
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She said “I tried what you said about having fun.  So I started to post fun questions and silly pictures, and it worked.  Suddenly people started talking to me and paying attention to what I was saying.  I am engaging with my customers like I never have before!” It’s comments like this from my customers […]

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Small Talk: The New Sales Pitch

by Steve Holt February 21, 2013
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Selling is not easy. Every successful salesman has their own formula, their own secret. And certain things work for some, and not for others. I have a good friend named Michael Angelo Caruso who is an established expert on selling, and he has trained thousands of people over the years on the art of selling. […]

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Your 2013 Gameplan… 4 steps to success

by Steve Holt December 26, 2012
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So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

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Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

by Steve Holt December 14, 2012
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I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6.  We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think […]

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The Grass Is Greener Where You Water It

by Steve Holt December 3, 2012
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A few months ago I was helping one of my clients with their marketing outreach.  We talked a great deal about their social media outreach and where it fit in their overall marketing plan.  We had spent a great deal of time over the past year revamping and updating their look on all their social […]

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The Butcher, The Baker, & The Milkman

by Steve Holt October 11, 2012
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Once upon a time, Bob and Susan went to Vegas.  Now, they didn’t go together but they met each other there.  And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours.  Now, even with my small wisdom about relationships and marriage (and I emphasize […]

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Generation C: The Future Of Your Business

by Steve Holt October 5, 2012
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I am a member of Generation X. Every time I say that it kinda feels cool, like I am a member of some underground rock band, right? Gen Xers are those who saw the birth of the personal computer generation and video games. Now, you have probably heard of Generation Y, which is a group […]

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Social Media for Non-profits

by Steve Holt September 8, 2012
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I was recently asked by a personal friend of mine whose name begins with Rick Herron (@rick_herron) for some advice on using social media for non-profits, and it occurred to me that I have never written anything specifically for that industry. There are many folks out there who are doing fantastic work with non-profits and […]

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5 Steps To Create Your Social Media Plan

by Steve Holt August 22, 2012
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I recently wrote a post about the importance of planning. I have always been a ‘planner’ and so I see the value in creating a plan that can guide you and keep you focused. So now I want to give you the 5 steps you can follow to create your own social media plan that […]

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Pinterest: Game Changer or Just Another Scrapbook?

by Steve Holt July 18, 2012
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What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

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When They Venture Into Your World

by Steve Holt July 1, 2012
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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

by Steve Holt June 21, 2012
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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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Internet Spring Cleaning

by Steve Holt April 15, 2012
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It seems that even though summer is almost upon us, I am still doing some spring cleaning. Not the kind of spring cleaning where you clean out your closets and get rid of those socks with the holes in them. I am talking about Internet spring cleaning. What is that you say? I am glad […]

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Spend some time in the shade

by Steve Holt December 18, 2011
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Some of you might be surprised to learn this about me. Years ago when I was in college I had a summer job as a roofer. After that summer I had a deep respect for roofers. It’s not an easy job. For years I wondered why I would drive by a work site and see […]

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Social Media Guilt

by Steve Holt November 28, 2011
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I read a fantastic article the other day by Stephen Chapman over at ZDNet entitled ‘Social burnout: I am officially sick and tired of chasing social platforms‘. I gotta be honest and say that I have almost reached that point. Actually, I might already be there. I live this stuff every day, so I know […]

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