Starbucks

When They Venture Into Your World

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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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A Social Media House of Cards: Starbucks & Foursquare Get It Wrong Again

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Article first published as A Social Media House Of Cards: Starbucks & Foursquare Get It Wrong Again on Technorati. It was awkward. The looks that we gave each other across the counter didn’t have to happen, but they did. I was eager to participate in the Starbucks/Foursquare promotion but the poor barista had no idea […]

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