Foursquare

When They Venture Into Your World

Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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SoLoMo: your new best friend

So when was the last time you used your phone to look up a good place to eat? How about the last time you used your phone to check prices on a product while you were standing in a store aisle? Or perhaps you checked on movie showtimes on your phone while sitting in the […]

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Do Mobile Check-Ins Really Matter?

I have heard this from many of my friends and colleagues… “So what’s the big deal about these check-in things? Seems like a waste of time to me.” I am a big proponent of the mobile check-in, so I often find myself on the defensive trying to convince folks that check-ins really do matter. So […]

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Listen first

At a conference this past week I was fortunate to speak to lots of great people about their social media outreach. There are many well-intentioned organization/business owners out there who really do want to connect with their customers/constituents using social media, but they don’t know where to start. To me, that’s the easy part and […]

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Facebook Deals aims ‘squarely’ at Foursquare

Article first published as Facebook Deals aims ‘squarely’ at Foursquare on Technorati. Like 2 cagey boxers, going around and around, eye-ing each other for the right moment to pounce… such is Facebook Places and Foursquare. If you aren’t familiar with Foursquare, just Google it and you’ll find out all you ever wanted to know. The […]

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