Social Media

Use Twitter Like A Boss

It was July 2nd, 2007. That was that day I joined Twitter and my life changed. Well, perhaps I am over-exaggerating because it wasn’t that dramatic. But looking back I can see now what a game-changer Twitter would be. I still believe that Twitter is the best business-building tool ever created, if you are willing […]

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Why Social Media Metrics Aren’t As Important As You Think

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Social media metric tools are plentiful and getting better and better every day. I often recommend various types of tools so that my customers can keep track of their progress and effectiveness in their social media outreach. There are a bunch of free ones as well as some great professional tools that you have to […]

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My Dog Eats Underwear

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My dog eats lots of stuff. Everything in fact. If it is left within his reach, he will eat it. Outside he will eat the branches and pine cones from the trees. He eats the doggy pillows we give him to lay on. Anything that drops on the kitchen floor is gone too, if he […]

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Make More Money by Having Fun

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She said “I tried what you said about having fun. So I started to post fun questions and silly pictures, and it worked. Suddenly people started talking to me and paying attention to what I was saying. I am engaging with my customers like I never have before!” It’s comments like this from my customers […]

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Small Talk: The New Sales Pitch

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Selling is not easy. Every successful salesman has their own formula, their own secret. And certain things work for some, and not for others. I have a good friend named Michael Angelo Caruso who is an established expert on selling, and he has trained thousands of people over the years on the art of selling. […]

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Your 2013 Gameplan… 4 steps to success

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So you’re getting ready to make some new year’s resolutions, right? Or maybe you already have and you are waiting to finish off that pumpkin pie before starting your gym membership up again next week. Well, I want to encourage you, if you haven’t already, to start planning your social media and Internet marketing outreach […]

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Steve Holt on ‘Dialogue’ – EPlusTV 6 (Video)

I was fortunate to be asked to to appear on the Dialogue show on Jackson Energy Authority’s Internet television station called EPlusTV6. We had 30 min. to talk about the right and wrong way to engage in social media. Here are all 3 segments of the show. I would love to hear what you think […]

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The Grass Is Greener Where You Water It

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A few months ago I was helping one of my clients with their marketing outreach. We talked a great deal about their social media outreach and where it fit in their overall marketing plan. We had spent a great deal of time over the past year revamping and updating their look on all their social […]

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The Butcher, The Baker, & The Milkman

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Once upon a time, Bob and Susan went to Vegas. Now, they didn’t go together but they met each other there. And it was love at first sight. They fell in love, found Elvis, and got married in less than 48 hours. Now, even with my small wisdom about relationships and marriage (and I emphasize […]

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Generation C: The Future Of Your Business

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I am a member of Generation X. Every time I say that it kinda feels cool, like I am a member of some underground rock band, right? Gen Xers are those who saw the birth of the personal computer generation and video games. Now, you have probably heard of Generation Y, which is a group […]

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Social Media for Non-profits

I was recently asked by a personal friend of mine whose name begins with Rick Herron (@rick_herron) for some advice on using social media for non-profits, and it occurred to me that I have never written anything specifically for that industry. There are many folks out there who are doing fantastic work with non-profits and […]

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5 Steps To Create Your Social Media Plan

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I recently wrote a post about the importance of planning. I have always been a ‘planner’ and so I see the value in creating a plan that can guide you and keep you focused. So now I want to give you the 5 steps you can follow to create your own social media plan that […]

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Pinterest: Game Changer or Just Another Scrapbook?

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What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

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When They Venture Into Your World

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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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Social Media Guilt

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I read a fantastic article the other day by Stephen Chapman over at ZDNet entitled ‘Social burnout: I am officially sick and tired of chasing social platforms‘. I gotta be honest and say that I have almost reached that point. Actually, I might already be there. I live this stuff every day, so I know […]

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Steve Holt