Social Media

Bloom’s Taxonomy for Social Media

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If you are in education, you no doubt have at least heard of Bloom’s Taxonomy. For those not versed in Bloom, it is considered the very foundation of good education and without getting too bookworm on you, the Taxonomy is basically a framework by which you can evaluate your learning, based on levels of understanding. […]

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Get Rid of the Customer Service Department

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Customer service is something that every company, regardless of size, should have as a focus, right? I mean, that seems kinda like a ‘no-brainer’ as they say but unfortunately in many of the companies that I deal with on a personal basis customer service is an endangered species. I get so frustrated sometimes that I […]

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Tales From New England: Don’t Hide Your Social Media

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I just returned from a vacation to New England and I gathered a whole bunch of ideas for new blog posts, which I will be talking about over the coming weeks in my “Tales From New England” post series.  This first installment is about how important it is to not hide what you want people […]

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Lipstick on a pig

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You’ve heard it before, right? You can put lipstick on a pig, but it’s still a pig. I was looking at a website for a company recently who wanted me to advise them on their website and their social media outreach. In their own minds, they were doing pretty good. In my mind, it was […]

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10 Miles Wide, 1 Inch Deep

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Everything rises and falls on leadership. And of course leadership isn’t easy or everyone would be a leader. In my estimation there are many things that leaders have to concentrate on to be successful leaders, and I want to talk about a few of them in this post. I live in the world of technology […]

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Listen first

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At a conference this past week I was fortunate to speak to lots of great people about their social media outreach. There are many well-intentioned organization/business owners out there who really do want to connect with their customers/constituents using social media, but they don’t know where to start. To me, that’s the easy part and […]

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More ‘you’, Less ‘me’

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I say this all the time… ‘talk about others 10 times more than you talk about yourself’. And that is more true now than ever. I may have heard that from Chris Brogan or some other thought leader in the social media space, but it just makes good common sense regardless of who said it. […]

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Don’t Be A Vacuum Cleaner Salesman

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I spoke at a conference this past weekend and talked to a ton of great people about their social media outreach and how they can use social media to grow their business. As usually happens, lots of people want me to look at their social media sites and give them my opinion. So I discovered […]

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Engaging Hearts and Minds

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One of the things I love about teaching is seeing the light bulb go on in the ‘student’s’ eyes. That moment when you know they get it. That’s why I always try really hard to keep my advice simple and easy to understand. We techie people tend to speak in a language that non-techie people […]

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Give them the puzzle box

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I don’t like puzzles so much anymore. You know, the ones that come in a box in a gazillion pieces and you have to put it together? Thank God for the box or the whole process would be unbearable to me. I guess I’m a big-picture guy come to think of it. I like to […]

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The 10 things you need to be doing on Foursquare right now.

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Ok, so you have come over to my way of thinking about Foursquare and you are ready to jump in with both feet. So now what do you do? Read on… 1. First of all, you need to be a Foursquare user. You don’t need to be trying to do anything with your business in […]

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Yes, Mayorships really do matter

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I love introducing people to services like Foursquare. Explaining the badges, mayorships, check-ins, and so forth is pretty fun, and it usually gets lots of laughs and some strange stares from folks who don’t really understand. Invariably someone will say to me, “I don’t get it. What is the big deal about mayorships? That sounds […]

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Dancing With The Social Media Bear

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The late Yitzhak Rabin, former Prime Minister of Israel, used to say that the only problem with dancing with a bear is that once you start, you can never let go. I think that is an awesome analogy and relevant to what it means for businesses today who want to hop on the social media […]

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Do As I Say, Not As I Do.

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Yeah, you’ve said it to your kids, right? “Why do I have to do this mom??” “Because I said so.” That is where I find myself these days when it comes to my consulting business and the advice that I give to people. But I don’t always follow my own advice, for one reason or […]

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Social Media Guidelines for Small Business

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Guidelines? For a small business? You’re kidding, right? No dude, I’m like totally serious. According to a report done in 2010 called “Employer Perspectives on Social Networking”, which compiled data from over 34,000 companies in 35 countries, 75% of employers say they have no formal policy or guidelines for their employees about appropriate use of […]

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A Social Media House of Cards: Starbucks & Foursquare Get It Wrong Again

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Article first published as A Social Media House Of Cards: Starbucks & Foursquare Get It Wrong Again on Technorati. It was awkward. The looks that we gave each other across the counter didn’t have to happen, but they did. I was eager to participate in the Starbucks/Foursquare promotion but the poor barista had no idea […]

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My Customer Broke Up With Me… and it’s Facebook’s Fault

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It hurts, doesn’t it? You can pretend that you’re fine with it, but I can see through that facade to the hurt inside. When you lose a customer, it just sucks. You take it personally, even if they say it isn’t. Take this conversation into the realm of social media and it’s even more personal. […]

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The 4 Things That Bug Me About Foursquare Users

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You ain’t being fair on Foursquare, are you? So I have been using Foursquare for quite some time, and I must admit, I still love it. I know that constantly ‘checking in’ can get old for some people, but I know that bigger things are coming to Foursquare, so hanging in there right now is […]

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You Can’t Stop, Even If You Want To

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If you get over the hurdle of getting involved in social media, and for small business it is a huge hurdle, then you face the next big problem… not quitting. And that may not be very different than alot of things in life, right? Think about when you first got into Facebook. It was pretty […]

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Am I A Renaissance Man?

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I have read several articles in the recent past comparing social media to a modern day Renaissance. And the analogy is so striking, and so true, that I feel compelled to tell the world that yes, I am the new Renaissance Man. For those not familiar with the Renaissance period, allow me to digress just […]

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