You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down. \u00a0It’s happened to me. \u00a0It’s happened to everyone. \u00a0These are strategic decisions by Facebook because they want pages to act more like people, and surprise, Facebook is in the business of making money just like you. So if your Facebook engagement has gone down, well, there are options available for you to pay for that engagement using things such as ads, sponsored stories, and promoted posts. But this post isn’t about those things. \u00a0I want to tell you why people aren’t liking your page in the first place, because that is probably one of the most-asked questions I get. Here are things that I know for sure cause people to skip the like button and move on to other things.<\/p>\n
1. \u00a0You post infrequently<\/strong> – I believe that the sweet spot of the number of times to post to my Facebook pages is 3-4 times per day. \u00a0The average life span of a post is between 4-8 hours, so I spread my posts out during the day. Some of you never post. Like ever. If someone visits your Facebook page and the last post you made was a month ago, then that’s a big disincentive to bother with you.<\/p>\n 2. \u00a0Your posts are boring<\/strong> – Now, this one I am sure some folks will argue with, but I believe it’s true. Don’t use your Facebook’s business page for doing business. Makes perfect sense, right? Well, I don’t really mean that \u00a0you should NEVER talk about business because whatever business that you are in, people expect to see stuff about that. But you don’t have to pretend you are at an insurance seminar. (my apologies to insurance salesman) If people see posts that are interesting, humorous, informing, light-hearted, and ‘engaging’, they are more likely to click like.<\/p>\n 3. \u00a0You don’t care about them<\/strong> – Here we go with the touchy-feely stuff, right? But it’s true. If all you want is the like, just so you can build up your numbers, people will recognize that. If you show genuine interest in what your fans think, what they like, what they want to talk about… you’ll get more likes. People are generally vain and want to talk about themselves. \u00a0Think of this as relationship building. Relationships take time to build, and it requires a whole bunch of stuff like being interested, mutual respect, and trust.\u00a0So do it.<\/p>\n 4. \u00a0You sell, sell, sell<\/strong> – You wouldn’t think I would have to explain this, but I do. All the time. \u00a0Do you like it when ‘that guy’ comes on TV and screams at you to buy that blender or that sham-wow? \u00a0You don’t like it when the sales clerk bothers you when you are shopping, do you? \u00a0So don’t do that. If all your post are things like…”today only, 15% off” or “buy 1 get 1 free this week” you’ll turn them off. \u00a0I don’t think there’s anything wrong with telling your fans about those things, but if you haven’t ‘earned’ their friendship first, then it turns people off. \u00a0Don’t try to sell anything and you’ll sell more. \u00a0I guess the best analogy I can give you is Starbucks. Nobody ever asks you to buy anything they have sitting around the store, aside from which size latte you want. They set the atmosphere, they make you comfortable, and they leave you alone. And they sell a boatload of coffee. \u00a0So sell like Starbucks.<\/p>\n 5. \u00a0You don’t ask for it<\/strong> – It’s amazing to me how many people have a Facebook page but they never tell anyone. \u00a0I guess they just think that the masses will magically find them on Facebook. \u00a0Does your website have a Facebook like button on it? Does your email signature have the link? When you buy ads, do you put your Facebook page link somewhere on it? \u00a0Do your receipts have the link on it? What about your business cards? In sales it’s often said that you won’t get the sale unless you ask for it. \u00a0So ask them for the like, then make sure that \u00a0you don’t fall victim to #1 through #4 above.<\/p>\n","protected":false},"excerpt":{"rendered":" You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down. \u00a0It’s happened to me. \u00a0It’s happened to everyone. \u00a0These are strategic decisions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,6,92],"tags":[306,16,304,305,186,187],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2400"}],"collection":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2400"}],"version-history":[{"count":12,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2400\/revisions"}],"predecessor-version":[{"id":2414,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2400\/revisions\/2414"}],"wp:attachment":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}