{"id":2544,"date":"2013-06-22T14:32:39","date_gmt":"2013-06-22T19:32:39","guid":{"rendered":"http:\/\/steveholt.com\/home\/?p=2544"},"modified":"2019-05-06T13:05:01","modified_gmt":"2019-05-06T18:05:01","slug":"twitter-the-greatest-business-development-tool-ever-created","status":"publish","type":"post","link":"https:\/\/steveholt.com\/home\/?p=2544","title":{"rendered":"Twitter: The Greatest Business Development Tool Ever Created"},"content":{"rendered":"<p>I kept hearing about it and quite frankly, was a little annoyed by all the hype.\u00a0 You know what I mean, like when you hear that same song over and over again on the radio? Eventually you get fed up with it and start to just make fun of it. That\u2019s what happened with me and Twitter.<\/p>\n<p>But then a lot of my customers started asking me questions about it, wanting to know if they needed to use it with their business and customers.\u00a0 So rather than risk looking like I wasn\u2019t in touch with the latest and greatest technology tools out there, I took the plunge on July 2<sup>nd<\/sup>, 2007, just a little over a year after Twitter launched.\u00a0 Just as an experiment, mind you.\u00a0 I had no intention of actually embracing this Twitter thing.\u00a0 I only wanted to educate myself so that I could satisfy the curious and then move on because surely this Twitter thing was going to be a flash in the pan.<\/p>\n<p>Then something happened.\u00a0 I tweeted.<\/p>\n<p>Almost 6 years and over 2,000 tweets later, I have no intention of stopping now.\u00a0 In fact, I am fond of telling people that if I had to give up either Facebook or Twitter, there\u2019s no competition.\u00a0 Facebook is gone.\u00a0 Don\u2019t get me wrong, I love Facebook.\u00a0 But Twitter is my home. It is one of the greatest business tools ever invented.\u00a0 Ranking right up there with the fax machine, the stapler, the paper clip, and the personal computer. And judging by the 12 billion tweets per month that are happening around the globe, I think I am right. And just to put that number in perspective, Google handles 100 billion search inquiries a month.<\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">When people ask me to explain Twitter to them (and it still happens often, even 7 years after it was created), I have a difficult time explaining it because it is unlike anything else out there.\u00a0 Truly.\u00a0 Twitter is a communications medium. It is an ecosystem.\u00a0 And it is a community. \u00a0It can connect you directly with your customers and potential customers unlike anything else that I know of. It can bring you new business, strengthen your existing business, and educate you on things you don&#8217;t know. \u00a0<\/span>It has changed the very fabric of how we communicate as humans. It has changed popular media. It has created new nouns and verbs that didn\u2019t exist 7 years ago. It gives a voice to millions who would never be able to have a voice. And it can truly be a force for good in this world, if used as such.<\/p>\n<p>I often hear the comment, &#8220;You know Steve, I just don&#8217;t get this Twitter thing.&#8221; \u00a0And it usually is said by a person who has never used it. So I challenge you to do what I did. \u00a0But be careful. It just might change your life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I kept hearing about it and quite frankly, was a little annoyed by all the hype.\u00a0 You know what I mean, like when you hear that same song over and over again on the radio? Eventually you get fed up with it and start to just make fun of it. That\u2019s what happened with me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[275,1,46],"tags":[25,339,186,187,46],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2544"}],"collection":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2544"}],"version-history":[{"count":6,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2544\/revisions\/2552"}],"wp:attachment":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}