She said “I tried what you said about having fun. \u00a0So I started to post fun questions and silly pictures, and it worked. \u00a0Suddenly people started talking to me and paying attention to what I was saying. \u00a0I am engaging with my customers like I never have before!”<\/p>\n
It’s comments like this from my customers that make me feel good about what I do. \u00a0One of the biggest mistakes that businesses make in networks such as Facebook for example, is that they forget to have fun. \u00a0One of my most oft repeated pieces of advice that I give people is ‘people don’t want to do business with business, they want to do business with people.’ \u00a0That means making a personal connection with people. \u00a0Having a conversation with people. \u00a0Sharing things that THEY care about, not things that YOU care about. \u00a0And that’s hard, because we all want to grow our business, increase sales, and make more money. \u00a0And therein lies the secret: if you want to make more money, then have more fun.<\/p>\n
Wait a minute, Steve. \u00a0That doesn’t make sense, right? \u00a0You don’t make more money by having fun… you have to work to make more money. \u00a0Right? \u00a0Hear me out.<\/p>\n
Think about it. \u00a0For small businesses especially, your lifeblood is attracting customers and keeping those customers. It costs way too much money to get a new customer as opposed to keeping a customer. \u00a0How do you keep them? \u00a0You make a personal connection with them so that they feel they are doing business with someone they know, and someone they trust. \u00a0I pay to get my car repaired at a place that is a little higher than other places around town. \u00a0I get my hair cut with the same guy every time, even though he charges more than most. \u00a0I do these things because these people are my friends. \u00a0I trust them. \u00a0We have, at least on some level, a ‘relationship’.<\/p>\n
So I want you to try a little experiment for me. \u00a0The next time you get ready to post something on your Facebook page about your latest sale, or a boring announcement of some kind, stop. \u00a0Instead, post something fun. \u00a0For example, if it’s hot outside today, ask your fans what their favorite flavor of popsicle is. \u00a0Or maybe when your cat drags something into the house that looks like it came out of a horror movie, take a picture and tell you fans about it. \u00a0Just trust me, everything will work out. \u00a0Just do it.<\/p>\n
Then come back here and tell me what happened. \u00a0I think you’ll be quite surprised just how much business you’ll end up getting by just having fun. \u00a0Trust me, people don’t want to do business with business. \u00a0They want to do business with people. So quit acting like a business and act like a person. \u00a0You’ll thank me.<\/p>\n","protected":false},"excerpt":{"rendered":"
She said “I tried what you said about having fun. \u00a0So I started to post fun questions and silly pictures, and it worked. \u00a0Suddenly people started talking to me and paying attention to what I was saying. \u00a0I am engaging with my customers like I never have before!” It’s comments like this from my customers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[275,1,334,6],"tags":[25,222,16,344,6,186,187],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2607"}],"collection":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2607"}],"version-history":[{"count":5,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2607\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2607\/revisions\/2612"}],"wp:attachment":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}