{"id":2650,"date":"2013-09-25T09:00:59","date_gmt":"2013-09-25T14:00:59","guid":{"rendered":"http:\/\/steveholt.com\/home\/?p=2650"},"modified":"2019-05-06T13:04:57","modified_gmt":"2019-05-06T18:04:57","slug":"your-brand-is-dying-heres-how-to-save-it","status":"publish","type":"post","link":"https:\/\/steveholt.com\/home\/?p=2650","title":{"rendered":"Your Brand Is Dying: Here’s How To Save It"},"content":{"rendered":"

I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up for success because they already knew what businesses really needed. And it was brilliant. Here’s why.<\/p>\n

Here’s the bottom line when it comes to branding. In the old days (like 5 years ago, right??) a company could get their message out to a mass audience using traditional methods, and their message would be seen by millions if they blanketed that message in print, TV, radio, and other traditional channels. Not so anymore. The Internet provides all of us the tools to filter only what we want to see, from just the people that we want to see it from. So the only way that you’ll hear about that news story or that new product or Miley Cyrus swinging naked on a wrecking ball (you did hear about that, right?) is if your friends and family share it with you on Facebook or Twitter. You see what I mean?<\/p>\n

Google even provides custom search results to you when you search, which means that the results are what Google thinks you want to see. So your search results are different from everybody else in the world. We TIVO only what we want to watch and skip the commercials. I use Feedly <\/a>to keep track of news on websites that I want to read. If I don’t see something on those sites, I will probably miss it. \u00a0In fact, I regularly add and remove news sources inside my Feedly list depending on the kind of value I am getting from them. So what does that really mean for your ‘brand’ that you have been trying to craft for years?<\/p>\n

It’s going to die. \u00a0Unless you change.<\/p>\n

Facebook figured it out. \u00a0If you want people to engage with you and ‘see’ you, you have to act like a person. \u00a0What does that mean? It means you have to have a conversation with your customers. You know, a 2-way dialogue, which includes seeking their input and listening. \u00a0 You have to do what your customer’s friends do… provide them stuff to consume that they want to consume. \u00a0If they are going to add you to their daily list of places they get information, then you have to prove yourself worthy of it. You have to earn it.<\/p>\n

Don’t get me wrong, it’s not easy. \u00a0But if you do that, then they will seek you out. \u00a0They will include you in their ‘circle’ of influence, right alongside their cousin and their boyfriend. \u00a0Only then will your ‘brand’ find a footing solid enough to build on.<\/p>\n","protected":false},"excerpt":{"rendered":"

I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[275,16,1,257,92],"tags":[356,245,16,186,187],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2650"}],"collection":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2650"}],"version-history":[{"count":6,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2650\/revisions"}],"predecessor-version":[{"id":2656,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=\/wp\/v2\/posts\/2650\/revisions\/2656"}],"wp:attachment":[{"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steveholt.com\/home\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}