Have you snapped yet? \u00a0Snapchat, the darling social media tool for young people today, isn’t what it used to be. \u00a0You remember Snapchat, right? \u00a0That little app that kids use to send dirty little pictures to each other? \u00a0Yeah, that may be what it started out as, but it’s so much more now. \u00a0It’s grown to over 100 million daily active users, and over 1 billion stories shared every day. \u00a0Yeah, it’s way more now. \u00a0And since only about 1% of marketers are using it to promote their business, it seems to me that Snapchat is just ripe for the pickens. \u00a0So what are you gonna use it for? \u00a0First and foremost, you need to be smart. \u00a0Social media is most successful at developing and deepening relationships. \u00a0If you don’t go into it with that mindset, you’ll probably fail. \u00a0So here are some ideas of how you can use Snapchat snaps and stories with your business.<\/p>\n
1. \u00a0Give your followers a peek behind the velvet rope<\/strong>. \u00a0Everyone likes to feel special. \u00a0So show them something they normally can’t see. \u00a0What goes on in the kitchen… what happens in the warehouse… who is actually in charge of the social media account?<\/p>\n 2. \u00a0Create a Snap that shows the location of your store<\/strong>, especially if it is hard to find.<\/p>\n 3. \u00a0Introduce some employees and tell a little something about them<\/strong>. \u00a0Heck, if your business is Momma’s Bakery, show them who the heck Momma\u00a0is!<\/p>\n 4. \u00a0Answer customer questions<\/strong>. \u00a0If you get questions from customers, use Snapchat to answer them instead so many people can see the answer.<\/p>\n 5. \u00a0Demonstrate your product<\/strong>. \u00a0If your product or service needs explaining, use Snapchat to do it.<\/p>\n