Business

It Takes A Village… To Blog

I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

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It’s Time For Ice Cream, So Where Do We Go?

So you are sitting in the restaurant wrapping up a great meal with your friends and you are talking about where to go next. Maybe some ice cream would be nice. Or maybe a coffee shop. Or maybe some live music in a bar that is close-by. But you don’t know where to go or […]

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Pinterest: Game Changer or Just Another Scrapbook?

What is Pinterest? Ask the nearest woman and she can probably tell you. Here’s a shocking stat for you: If you look at Facebook and Twitter’s growth rates at the some point in their history as where Pinterest is right now, Pinterest’s user base is growing faster than both of them. What does that mean? […]

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The P-Word

Just about everybody hates it. The P-word. No, I am not talking about THAT P-word. This isn’t THAT kind of post! I am talking about ‘planning’. Yeah, I know you like to fly by the seat of your pants and ‘go with the flow’, right? Well, if I have any readers left after the first […]

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When They Venture Into Your World

Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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18 Inches

My head told me one thing, and my heart told me another. It was that pivotal moment when you have to decide who will win… your head or your heart. We have all been there, and you can probably chime in with examples from both your personal life and your business. And I’ve made the […]

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Facebook Timeline for Pages: The Silver Lining

When the Timeline for Pages rolled out last week in Facebook, my initial reaction was joy, followed very quickly by a feeling of depression after I started to discover numerous things that were missing or changed from the previous layout. After living with the new layout for a week, I am starting to soften a […]

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Bloom’s Taxonomy for Social Media

If you are in education, you no doubt have at least heard of Bloom’s Taxonomy. For those not versed in Bloom, it is considered the very foundation of good education and without getting too bookworm on you, the Taxonomy is basically a framework by which you can evaluate your learning, based on levels of understanding. […]

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Get Rid of the Customer Service Department

Customer service is something that every company, regardless of size, should have as a focus, right? I mean, that seems kinda like a ‘no-brainer’ as they say but unfortunately in many of the companies that I deal with on a personal basis customer service is an endangered species. I get so frustrated sometimes that I […]

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The guy with the bright shirts

One of my clients makes candy. Really good candy. The colors of their logo, which has been their logo for around 40 years, are green and pink and are pretty distinctive. And their signature candy is made in those signature colors. A few months ago they showed me their latest venture… the candy bus. They […]

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The sinews of success

I spent some time this past weekend with some successful people. Do you know how to spot success? I guess in some cases you might be able to look at the ‘trappings’ of success… nice cars, big house, lavish vacations… and assume that they are successful at whatever it is they do. But that isn’t […]

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