When A Mountain Becomes A Molehill

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The statistics speak volumes… half of small businesses don’t even have a website, much less have stepped into the social media waters.  And I have blogged previously about why small businesses don’t get into social media.  But I wanted to write today about the fact that the mountain isn’t as high as you would think.

The other day I was presenting to a group of small business owners about social media and after I got done talking to them about all these wonderful social media tools available to engage customers, I had several of them lament that they don’t have time to monitor all these social media outlets and keep track of everything.  Then I told them about all the tools available to help you with that, like Hootsuite, SocialMention, and many others.  Eyes around the room lit up.  They had never heard of this before.

After the session was over a lady came up to me and said to me, in essence, ‘Are you sure there isn’t more involved in setting up that Twitter account and Facebook page?  Seems pretty easy to me.’  And she is right… she just never realized it.  She viewed it as a mountain.  It isn’t rocket science here, and it isn’t that hard to do these things.  The hardest part, in my opinion, is finding the time to do it.  And let’s face it, time is a very precious commodity indeed.  But so many people are intimidated by the world of social media and view it really as a mountain that they just aren’t up to climbing.

But it isn’t a mountain.  I understand that in their mind, it is.  But by exhibiting a little courage and just jumping in, they will discover that the mountain isn’t that big. And as long as they don’t try to implement every social media tool out there at the same time, it is possible to be successful.

In fact, they’ll find out that the mountain really does look like a molehill.  And success is there for the taking.

{ 1 comment }

Anonymous October 19, 2010 at 2:49 pm

nice post. thanks.

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