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Social Media Relationship Thermometers

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If you are a marketer, you spend a great deal of time trying to figure out how to connect to your target demographic. It’s critical to make sure that your efforts to reach a certain age, gender, economic social status, etc, are present in the places where those folks hang out and go each day. […]

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Your Brand Is Dying: Here’s How To Save It

I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]

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Make More Money by Having Fun

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She said “I tried what you said about having fun. So I started to post fun questions and silly pictures, and it worked. Suddenly people started talking to me and paying attention to what I was saying. I am engaging with my customers like I never have before!” It’s comments like this from my customers […]

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Facebook Advertising: It’s Easier Than You Think

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If you have used Facebook to engage with your customers for any length of time, then you have probably hit a wall at some point. I hear this all the time from my customers: “I have been doing what I have always done, but it just seems like I have hit a wall with the […]

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5 Ways To Manage Your Business On Social Media

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So you jumped into social media with various networks, and you are overwhelmed. Am I right? You were pretty excited in the beginning but now that the firehose that is social media is hitting you in the face, you need some way to save you from drowning. Here are 5 ways that you can get […]

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5 Reasons They Aren’t Liking Your Facebook Page

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You may have noticed over the past couple of months that in addition to the number of likes on your page growing at a slower pace than before, the number of people commenting, liking, and sharing your Facebook page content has gone down. It’s happened to me. It’s happened to everyone. These are strategic decisions […]

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When They Venture Into Your World

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Last week I shared about what you need to do when you venture into your customers’ world. This week I reverse it and share with you what you need to do when they visit you. You know stores that you really love to go to. And you also know stores that you hate going to. […]

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Venturing Into Their World

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Several weeks ago we had a get-together over at my house for many of our friends. It was a great night of visiting with friends, laughing, eating, and socializing. I think we need that every once in awhile because it seems the more technology we have that ‘connects’ us, the more we disconnect from opportunities […]

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Automating the Internet: IfTTT

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I love sharing cool things when I find them. In fact, I have been accused of over-sharing from time to time because I am finding cool stuff more and more these days. And because of all this cool stuff that has come to fill my life the past couple of years, I am always on […]

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Facebook Timeline for Pages: The Silver Lining

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When the Timeline for Pages rolled out last week in Facebook, my initial reaction was joy, followed very quickly by a feeling of depression after I started to discover numerous things that were missing or changed from the previous layout. After living with the new layout for a week, I am starting to soften a […]

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Shhh…..My Secret List

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“Steve, how do you know all the stuff that you know?? It’s amazing!” I hear this all the time, and of course I am flattered when I hear that. Well, I have a little secret…. shhhh… don’t tell anyone. I’m not that smart. I just know where to go to learn from people alot smarter […]

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The Top 10 Things I Learned/Found In 2011

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Seems like everyone is doing articles about what to look forward to in 2012, including me, so I decided to talk for just a few minutes about the best things I learned/found in 2011. I hope that you can find some goodies in this list that you didn’t know about, so that you can (of […]

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Secret Sauce: How To Get More Likes, Comments, & Shares

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Facebook recently updated their “Facebook Insights” for Pages, which is a tool that gives you some ‘insight’ into who your fans are, what they are responding too, and how far your posts are reaching. They also rolled out a great tutorial on how to interpret your Facebook Insights, and you can find that here: http://www.learnpageinsights.com/ […]

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Facebook’s Google+ To-Do List

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So all the tech writers in the world have been prognosticating about Google+… Google+ this, Google+ that, what it all means, which social networking site is toast, and on and on, ad nauseum. So of course, I am going to jump in and add to the noise. Let me say right up front that I […]

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Listen first

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At a conference this past week I was fortunate to speak to lots of great people about their social media outreach. There are many well-intentioned organization/business owners out there who really do want to connect with their customers/constituents using social media, but they don’t know where to start. To me, that’s the easy part and […]

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Steve Holt