engagement

In over your head… social media overload

Thumbnail image for In over your head… social media overload

I get it, it’s exciting.  The day you discovered that you could actually sign up for free social media accounts and find customers, you were all-in.  You signed up for everything… a Facebook page, a Twitter account, a YouTube account, a Pinterest page, and an Instagram account.  It went well at first because it was […]

Read the full post here

Why Social Media Metrics Aren’t As Important As You Think

Thumbnail image for Why Social Media Metrics Aren’t As Important As You Think

Social media metric tools are plentiful and getting better and better every day. I often recommend various types of tools so that my customers can keep track of their progress and effectiveness in their social media outreach. There are a bunch of free ones as well as some great professional tools that you have to […]

Read the full post here

Your Brand Is Dying: Here’s How To Save It

Thumbnail image for Your Brand Is Dying: Here’s How To Save It

I remember not too long ago when Facebook rolled out new ‘like’ pages that looked like and acted like personal profile pages. I remember the cries of ‘What is Facebook doing?? This is disastrous. Facebook is trying to kill businesses in Facebook.’ What we know now is that Facebook was trying to set businesses up […]

Read the full post here

Big Footprint, Small Footprint

Thumbnail image for Big Footprint, Small Footprint

For the past 5 years we have recycled at my house.  I bought some of those big plastic tubs at Walmart and we began to collect the standard stuff… cardboard, glass, cans, plastic, and paper.  Honestly, I didn’t do this out of an overwhelming concern for the environment.  I mean, I don’t like wasting anything […]

Read the full post here

It Takes A Village… To Blog

Thumbnail image for It Takes A Village… To Blog

I spend alot of time consulting businesses, both small and large, in their use of social media and Internet marketing to promote their business and connect with their customers. And one of the pieces of advice I give to just about everyone is to start blogging on their website. Blogging has so many benefits, chief […]

Read the full post here