Social Media

My Boss Is An Idiot, So Now What Do I Do?

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Leadership flows downhill.  Well, that’s how it is supposed to be.  Yes, there are instances when the boss is an idiot and the real leaders are somewhere below in the hierarchical tree.  But that is the point of this post in talking about social media strategy. Whether the organization is big or small, if the […]

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Would Jesus be on Facebook?

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I have thought about this often.  For many years I have discussed and listened to the novel idea about whether Jesus would be a democrat or republican in today’s society, and as you can imagine it stirs passion among many.  So I thought, why not place Jesus under the glaring white hot light of that […]

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When times get tough… the tough get on Facebook.

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Let’s face it, small businesses could use some help. I spoke to a relative of mine recently who has been doing pretty good in his business, even during the recent hard times. It took hard work and good planning to keep his head above water the past couple of years, but he did it. He […]

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Get over it… why negative comments can actually be good

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“Somebody might say something really bad about us, and we can’t have that.” That’s what he said to me. I hear this alot. You see, many businesses and organizations are paralyzed by fear that if they get involved in social media that they won’t be able to control the conversation. So they choose not to […]

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The Internet Is Down… So Now What Am I Gonna Do?

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I am lucky enough to work for an employer that basically shuts down for 7-10 days over the Christmas/New Years holiday. So that gives me plenty of time at home during that time to get caught up on all the things that I need to get caught up on like reading, blog posts, writing new […]

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The 3 ‘Big Things’ You Need To Know

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I friend of mine named Don Kermath asked me for a good book suggestion.  Of course, the first thing that came to mind was the best book I have read in at least 5 years, Trust Agents, by Chris Brogan and Julian Smith.  It has greatly influenced how I work and what I invest my […]

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My Foursquare Christmas Wishlist

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I love Foursquare. I love the friendly competition. I love reading the tips at locations that I check into so I can discover things that perhaps I didn’t know about that place. I am proud to be mayor of so many places.  And I love the badges, of course! But there is also another side […]

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If you suck, social media ain’t gonna help

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We’ve all experienced it. After 30 min. of waiting for your meal the server admits they forgot to give it to the kitchen. You call your cable/phone/internet/credit card/whatever company and they not only don’t help you, they manage to offend you or tick you off in the process. You need help in a store and […]

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It’s not about the media, it’s about the social

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This has been the defining belief in my work for some time… “It’s not about the media, it’s about the social”. if you don’t understand this, then you will lose your way down this road of social media. You can’t focus on the technology or you’ll lose focus on what is really important. I have […]

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The Most Important Person In the Room

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My grandmother reached up and wiped a bit of lint from his shoulder.  She adjusted the medals on his chest and ran her hand down his lapel.  And she looked up at my dad with a smile as big as Texas.  She was extremely proud of her son, my dad.  The only one of 7 […]

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No, it’s true. Really. Trust me.

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I recently had a discussion with some colleagues in an organization that I am a part of.  I don’t want to name names or name the organization, and honestly, that isn’t the important part of this story.  We were talking about social media and the relative importance of it compared to other forms of outreach, […]

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5 Easy Steps To Turning Yourself Into A Brand

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I have been working for some time to develop myself into a ‘brand’.  Now, don’t get me wrong, I don’t aspire to be Coke.  I don’t think I’ll ever be Oprah.  And I don’t think my name will ever be on the same level as Disney.   But a brand isn’t a bottle of carbonated beverage, […]

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When A Mountain Becomes A Molehill

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The statistics speak volumes… half of small businesses don’t even have a website, much less have stepped into the social media waters.  And I have blogged previously about why small businesses don’t get into social media.  But I wanted to write today about the fact that the mountain isn’t as high as you would think. […]

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How “the Golden Rule” can transform your social media strategy

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“When you show interest in others, others will show interest in you.” My friend Michael Angelo Caruso says that alot. And in addition to having a cool name, Michael is right! When you think about it, it sounds alot like the golden rule… ‘do unto others as you would have them do unto you.’ I […]

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Why Social Media Is So Difficult For Small Business

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I talked to a friend of mine tonight who runs his own business. He does about 2 million dollars of internet business every year and he has done well for himself because he found his ‘niche’ in his business and works hard to do well at it. He was telling me how many orders he […]

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Customizing your life and why higher education better get this right

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Mass customization. Those 2 words can explain what has happened in this country over the past several years. From consumer products, to what we expect on the internet, to just about everything…. including education… mass customization is not just what people want, it is what they expect. I don’t want just plain vodka. I want […]

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Social Networking Glue

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As I stated in my last post, blocking social media tools/sites from your employees just doesn’t make a whole lot of sense nowadays.  You have to manage the process, yes, but there are more benefits than drawbacks in my opinion.  Here are the various reasons why you need to not only stop blocking social networking […]

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Embracing Social Media By Blocking Facebook… say what?

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I had a pretty interesting conversation a few months ago with a business that had hired me to speak to them about using social media to promote their business to the younger generation.  You see, their customer base in general is getting older and they fear they aren’t doing all they can do to build […]

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The Secret Ingredient

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I do consulting with businesses and groups, both small and large.  And a common desire with many of my clients is that they want to work better/smarter/faster among themselves.  Well, there are alot of hardware and software tools out there that would purport to meet that need, but I want to float some ideas to […]

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5 social media ‘home runs’ for your business

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Here is an article I published in our local hometown newspaper… some pretty basic advice on some easy things you can do to get started in social media: 5 social media ‘home runs’ for your business There are so many ‘social media’ tools available now, it is hard to get your head around all of […]

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